following paper is intended to raise more questions than provide solutions to you, however if it stimulates you to think “Is my company doing
“Pricing is actually a pretty simple and straightforward thing. Customers will literally not pay a penny more than the true value of the product”
I remember speaking at a sales conference for a major industrial company a number of years ago – in Copenhagen coincidentally. I arrived the
Whatever we might say it’s not really in the human nature to change once we have found a structure and a balance that fits. We tend to defend the