Digitisation & Servitisation: Start with the Customer and not the words

At this years After:Market conference in Hamburg the message came through loud and clear. Those companies that are successful in implementing a digital led growth strategy don’t bother with the jargon!

The Service Journey: Evolution and Revolution

It was in 1999 that an article in the Harvard Business Review (HBR) drew attention to the fact that industrial revenue and profit pools had shifted, and that “smart manufacturers are moving downstream” towards services. It observed that annual industrial product sales growth in the US ha...