Technology is changing the value paradigm. It's time to change management thinking

At the recent Copperberg AfterMarket Business Platform conference in Hamburg there were numerous presentations and discussions about value. And a presentation by Caterpillar contained the statement: “When customers buy Caterpillar products to get access to Caterpillar services”. This art...

Digitisation & Servitisation: Start with the Customer and not the words

At this years After:Market conference in Hamburg the message came through loud and clear. Those companies that are successful in implementing a digital led growth strategy don’t bother with the jargon!