“Digital transformation is not about technology, it’s about the customer.” – Jeanne Ross

The demand for digital offerings and exceptional customer service has never been higher, driven by both financial goals and the need to provide customers with fast, digital solutions. In times of stagflation and instability e-commerce has proven to be a vital strategy for maintaining growth even when general sales and services are in decline. Incorporating an e-commerce solution into your business adds a critical component and must integrate seamlessly with existing operations, optimizing processes and delivering increased value to customers.

Research indicates that only 1-5% of e-commerce portals achieve high conversion rates, emphasizing the need for a user-friendly platform that meets its objectives. This highlights the importance of investing in key elements such as UX design, SEO optimization, and robust digital platforms to support self-service solutions.

As manufacturers embark on their digital transformation, integrating e-commerce is a relatively new but essential step. Simultaneously, the industry faces pressures to reduce costs, address skill shortages, and navigate a slowing economy. So, what are the challenges in establishing an ecommerce for a B2B manufacturer; what are the digital touch points and customer aspects to consider to fruitfully meet your customer’s demands?

To tackle these challenges, our Power of 50 event will focus on three main areas:

1. Crafting a Seamless Digital Experience
Creating a platform that fulfills its intended purpose is crucial for e-commerce success. Ensuring customers can easily find what they need, enjoy a smooth checkout process, and attract the right traffic is key to higher conversion rates.

2. Harnessing Data for Customer-Centric Insights
Continuously improving your platform using customer data is essential. Understanding what data to analyze and the benefits it brings can significantly enhance your offerings. Keeping your platform updated with the right products and information ensures it meets customer needs effectively.

3. Elevating the B2B Buyer Journey
E-commerce must complement other parts of the value chain, serving a genuine need rather than becoming a redundant offer. B2B buyers have specific budgets and clear needs, making them highly conscious of service speed and efficiency. Ensuring your e-commerce solution addresses these aspects can drive customer satisfaction and loyalty.

Join us on February 5th in Cologne to explore how to maximize the potential of your e-commerce business through these strategic focus areas.

Sincerely,

Lisa Hellqvist
Managing Director
Copperberg