Cristiano Barberis is the Marketing League Leader for Modernization, and Spare Parts for Electrical Distribution and Secure Power at Schneider Electric, where he shapes the vision and strategy for these key areas. With a career spanning over two decades at Schneider Electric, Cristiano has held roles in Operational Marketing, Product Management, and Regional Business Development, driving growth across markets in the Middle East, Central Asia, and Africa. An engineer by training with expertise in Industrial Automation, Cristiano combines a deep understanding of product lifecycles, manufacturing processes, and energy markets with a proven ability to lead teams, develop strategies, and enhance productivity. He focuses on enabling business transformation through innovative service solutions and building a robust vision for future growth.