After a pivotal year for industrial transformation, we gathered in Copenhagen for the 2025 Manufacturing Pricing Excellence—Power of 50.

Held in May, this exclusive edition brought together senior leaders and pricing experts in collaboration with Ducker Carlisle, Flintfox, Pricefx, PROS, Syncron, and Zilliant.

The event provided a dedicated forum to explore how manufacturers can elevate their pricing strategies amidst ongoing economic shifts and increasing market complexity. Through keynotes, panel discussions, and interactive sessions, we unpacked the opportunities and challenges shaping pricing excellence in today’s manufacturing sector.

1. Embracing value-based pricing
Participants explored the ongoing shift from traditional cost-plus models to pricing based on the value delivered to customers. Discussions focused on how manufacturers can better understand what their customers truly value and use that insight to build stronger relationships, stand out in the market, and improve margins.

2. Connecting pricing and sales
A recurring theme was the disconnect between pricing and sales teams. Through real-world examples, attendees looked at how greater collaboration across departments can lead to more effective pricing strategies and a more unified approach to customers.

3. Using data to drive pricing decisions
Data was at the center of many conversations. Delegates shared how they’re using customer data, market insights, and digital tools to move toward smarter, faster, and more consistent pricing decisions that keep pace with changing conditions.

Innovation, integration, and customer-centricity emerged as the driving forces behind pricing excellence, as manufacturers strive to navigate complexity and capture greater value.

A sincere thank you to our speakers, partners, and delegates for contributing to such an impactful event. We look forward to building on these insights at future Power of 50 editions.

Sincerely,

Lisa Hellqvist
Managing Director
Copperberg