“Price is what you pay. Value is what you get.”
– Warren Buffett

Pricing is changing.

For years, pricing was mainly seen as a way to protect margins and respond to market pressure. Today, leading manufacturers are asking bigger questions.

• How do we create a common definition of value across sales, finance, marketing, product, and service teams?
• How do we balance commercial flexibility with consistency and governance?
• How do we use AI and analytics to improve decisions without losing trust, transparency, and commercial judgement?

And perhaps most importantly – how do we make pricing everybody’s business, rather than the responsibility of one function?

This year’s Manufacturing Pricing Excellence Power of 50 explores how pricing is evolving into a company-wide capability that shapes customer relationships, supports growth strategies, and improves commercial decisions.

Key topics to be discussed onsite:

1 — Pricing Beyond the Pricing Team

Pricing decisions increasingly involve sales, finance, product management, service, marketing, and customer success. We will explore how leading manufacturers are creating shared ownership of value rather than functional ownership of price.

2 — AI, Analytics and Commercial Judgement
Pricing technologies are becoming more advanced, but better recommendations do not automatically lead to better decisions. Sessions will focus on trust, explainability, governance, and the role of human judgement in increasingly data-driven pricing environments.

3 — From Value Communication to Commercial Impact
As manufacturers move toward subscriptions, outcome-based models, sustainability premiums, and service-led offerings, value must be clearly understood before it can be captured. We will discuss how pricing can help organizations communicate, defend, and monetize value more effectively.

Join us at the Manufacturing Pricing Excellence Power of 50 Conference, where pricing leaders, commercial experts, and manufacturing practitioners come together to share experiences, challenge assumptions, and discuss the next stage of pricing maturity.

This event offers a focused opportunity to network with peers and explore practical strategies for turning commercial intelligence into commercial impact.

Sincerely,

Lisa Hellqvist
Managing Director
Copperberg