With a global career spanning businesses like Coca-Cola, Westfield, Amazon, and Microsoft, Cath Brands has spent over two decades witnessing firsthand the complexities of pricing. Recognised as one of the Top 100 Pricing Experts to Follow in 2025 by The Pricing Club, she is passionate about elevating Pricing Professionals as champions within their organizations. As Chief Marketing & Innovation Officer at Flintfox International, Cath equips pricing experts with the tools and technology to streamline operations, prevent revenue leakage, and successfully execute complex pricing strategies at scale.