Co-Founder and Product Advisor | Pricefx
Dr. Wricke is well-known in the pricing industry. He brings 20+ years of experience in pricing and implementing pricing software in various industries. He is responsible for developing pricing and marketing strategies for national and international companies. His specific expertise is in pricing software from many Pricefx implementations. He is author and co-author of numerous articles in the areas of pricing and is a regular speaker at global pricing conferences and events.