Ingo Hennecke is the Global Pricing Lead for Customer Value Excellence of Bayer Crop Science and has driven numerous Pricing Excellence initiatives for more than 15 years.

Prior to his current position, he was responsible for global customer management projects, heading the business in Austria and managing some of the company’s major brands.

With more than 30 years of experience in managerial positions in several countries, Ingo is also a highly recognized in-house consultant and trainer for the sales- and marketing organisation and a regular speaker at international summits.

Ingo has achieved his Certified Pricing Professional (CPP) designation in September 2012 and his Change Agent in Pricing (CAP) certification in 2016.