Jacob has worked with pricing in large multinational B2B companies for the last 15 years. Jacob has extensive knowledge on how to set up pricing concepts and implementing pricing software to support value-based pricing across international markets and sales channels. Previous to pricing Jacob has worked with different roles in finance and sales. In his current job Jacob is responsible for a global pricing team supporting Danfoss businesses in price optimization. Jacob holds a masters degree in International business from Aarhus University and is a Certified Pricing Professional since 2018. Privately Jacob is married and has two daughters and a Spanish water dog.