Michel Safi leads the Zilliant international teams, primarily in charge of developing the markets for Zilliant. Michel was most recently leading the IBM Merchandising Solutions global sales organisation. At DemandTec, acquired by IBM in 2012, Michel was responsible for making sure the company’s unique value proposition was aligned with its customers’ strategic priorities, business needs and financial requirements. He managed cross-functional teams and worked closely with customer resources to ensure the design and delivery of holistic and tailored solutions across customer operations and geographies. Michel played an instrumental role in launching the international business of DemandTec, broadening its reach and deepening its client relationships when he joined the company in 2005. Michel has deep expertise in Cloud Computing & SaaS, Analytics, Enterprise Software, Business Intelligence, and Business Strategy. Michel holds a master’s degree in finance from ESCP Europe and an Engineering degree in Computer Science. He currently resides in Paris.