Roberto has some 17 years experience in the pricing function, covering EMEA and Global leader positions in Pricing in five different companies. He gained exposure to the Pricing area in Electrolux (white goods) and then in Ideal Standard (bath and kitchen products). He then moved to the B2B world, leading pricing of products and services for Carrier (Heating, Ventilation, and Air Conditioning), Honeywell Process Solutions (HPS), and then in the services and software business at NGA HR.