As the VP of B2B Commerce Solutions at Mirakl, Dickel defines product and go-to-market strategy for OEMs, manufacturers, CPGs, wholesalers and distributors building digital commerce platforms. He helps them design commerce orchestration solutions across aftermarket digitization, multi-entity commerce, catalogue onboarding, payment and agentic commerce. Prior to that, he ran EMEA marketing at Mirakl and spent 15+ years across IoT, cleantech, and telecom, where he led product strategy, go-to-market, and partner ecosystem development for enterprise technology vendors.