Aftermarket Business Platform 2025 - Power of 50

Servitization requires strategic vision, digital innovation, and a better understanding of customer needs. Industry leaders and innovators explored these challenges at the 2025 Aftermarket Business Platform—Power of 50 in Frankfurt.

The event enabled a dynamic forum to exchange insights on leveraging service for business growth and provided actionable strategies to make service more measurable and impactful for long-term success.

We invite you to join us as we explore three key themes:

1 — Organizational alignment for SLM: Aligning teams, processes, and stakeholders around service strategies is essential for successful Service Lifecycle Management (SLM) implementation. Defining a clear purpose, mapping stakeholders, and identifying barriers and enablers helps create actionable plans that keep the organization moving in the same direction. Treating service initiatives as organizational change ensures broader adoption.

2 — Service as a growth catalyst: To transform service from a cost center into a strategic value driver, it should be visible across the organization and embedded into strategy, budgeting, and performance metrics. Integrating internal service excellence with external self-service capabilities helps reduce friction, increase efficiency, and enhance the customer experience. When service becomes a core business function, it can actively contribute to long-term growth.

3 — Digital tools and innovation: Effectively leveraging data, analytics, and AI can transform service operations by enabling faster decision-making, improving efficiency, and enhancing the customer experience. Securing leadership support, aligning adoption with measurable results, and selecting technology suited to specific service operations are key to achieving effective implementation.

Innovation, integration, and customer-centricity are driving successful aftermarket strategies this year, helping organizations deliver measurable value to their customers.

A sincere thank you to our partners and attendees for making the 2025 Aftermarket Business Platform—Power of 50 such an engaging and inspiring event. We look forward to continuing the conversation in future editions.

Sincerely,

Lisa Hellqvist
Managing Director, Copperberg