While beneficial, the servitization of the aftermarket business remains a challenge. Companies must rethink their organizational structures, integrate advanced digital technologies, and improve their customer-centric strategies.

Aftermarket leaders gathered this October in Copenhagen at the 2024 Aftermarket Business Platform—Power of 50 to explore these challenges. The keynotes and discussions covered business-critical topics such as leveraging AI in the service industry, transforming service networks with data-driven strategies, and ensuring seamless customer experience through service lifetime value integration.

Experts from top organizations—Dezide, Philips, Valtech, proaxia consulting, Titan Machinery, Kalmar, Grundfos, Konecranes Port Services, International Gaming Technologies (IGT), IFS, Immeo, Syncron—shared insights on:

1 – Service excellence through innovation

Companies must continue to adapt their service capabilities to meet rising customer expectations. Innovative solutions like AI and digital transformation can help organizations significantly improve their service outcomes and enhance customer satisfaction.

2 – Customer-centric digital transformation

Sustainable success in the aftermarket depends on an organization’s ability to understand and anticipate customer needs. Digital tools, including predictive analytics and service monetization models, can drive long-term customer value and create a competitive advantage.

3 – Strategic organizational flexibility

The servitization shift is not only about new technology but also a new organizational culture that promotes flexibility and cross-functional collaboration. Service leaders discussed how to build an agile infrastructure that supports ongoing innovation and adapts to evolving customer demands.

This year’s discussions reminded us that the aftermarket industry is on the verge of a transformative shift—one that demands thinking outside the box, advanced technology, and a greater focus on customer needs. Moving forward, let’s continue to adapt, innovate, and rethink our service strategies.

TThank you to everyone who attended and made the 2024 Aftermarket Business Platform—Power of 50 a true success!

Kind Regards,

Lisa Hellqvist
Managing Director
Copperberg